Postgraduate Diploma in Marketing and Logistics Management (PGDMLM)

1. List of Academic Staff

Name	Status and Qualifications	Research Interest
Y. I. Mustapha	Reader & Head of Department B.Sc., MBA .(UDUS, Sokoto); M.Sc. (Ilorin); Ph.D. (UDUS, Sokoto)	Strategic Marketing, Entrepreneurship, General Marketing and Islamic Marketing
R. A. Gbadeyan	Professor B.Sc., MBA (ABU, Zaria); M.Sc., Ph.D. (Ilorin)	Quantitative Marketing and Service Marketing
M. A. Aremu	Professor B.Sc., M.Sc., PGDCS., PGDE., Ph.D. (Ilorin)	Strategic Marketing, Entrepreneurial marketing and General Management
K. A. Bello	Senior Lecturer B.Sc., M.Sc., Ph.D. (Ilorin)	General Marketing and Marketing Research
Ebunlomo O.Imouokhome	Senior Lecturer B.Sc., M.Sc., Ph.D. (Ilorin)	General Marketing and Strategic Marketing
Mulikat Abdulraheem	Senior Lecturer B.Sc.   (ABU,   Zaria);    M.Sc.,    Ph.D. (Ilorin)	General Marketing and Social Marketing
* Sidikat L. Adeyemi	Professor B.Sc., MBA   (ABU,    Zaria); Ph.D. (Ilorin)	Strategic Management and Operations Management
* U. Gunu	Professor B.Sc. (UDUS, Sokoto); M.Sc., Ph.D. (Ilorin)	General Management, Human Resources Management and Entrepreneurship
* J. O. Adeoti	Professor B.Sc.  (ABU,  Zaria);  M.Sc.,  MBA, Ph.D. (Ilorin)	Financial Management, Operation Research and Quantitative Techniques
* T. A. Olaniyi	Professor B.Sc., M.Sc., Ph.D. (Ilorin)	Financial Reporting and Financial Accounting
* I. B. Kadiri	Professor B.Sc., M.Sc. (Ilorin); Ph.D. (UDUS, Sokoto)	Quantitative Techniques and Management
* A. T. Yakubu	Senior Lecturer B.Sc., (Ilorin); M.Sc. (Ibadan); Ph.D. (Ilorin)	Transport Economics and Informal Economics
* A. Salman	B.Sc. (UDUS, Sokoto); M.Sc., Ph.D. (Ilorin)	General Management and Strategic Marketing

* Lecturers from other departments

B.    Introduction

The Postgraduate Diploma in Marketing and Logistics Management (PGDMLM)degree programme is designed for the advancement and proficiency in the field of marketing by expanding the frontier of knowledge and generating practical solutions to the private and public sectors in Nigeria and globally.

C.  Philosophy

The philosophy of the programme is the preparation of graduates with some deficiencies to fit adequately into the Master in Marketing and Logistics Management (MMLM). It will also develop the mind, impart both theoretical and practical knowledge on the individual student, develop self- confidence, help to be innovative and self-reliant in the field of Marketing.

D.  Aim and Objectives of the Programme

Post Graduate Diploma in Marketing and Logistics Management degree aims at preparing seasoned professional(s) in the field of marketing. Analytical skills acquired will enable them to prepare, gather, analyse and interpret marketing research data both quantitatively and qualitatively. The knowledge will enable them to solve prevalent and potential contemporary marketing problems.

The objectives of the PGDMLM in Marketing are to:

1. equip students to the scientific process of investigation require for theoretical and practical problems in marketing;
2. develop students‘ knowledge in the areas of  marketing;
3. improve students‘ sense of judgment and ability to analyze marketing decision problems; and
4. expose students to the fundamental courses in marketing needed for Master in Marketing and Logistics Management.

E.  Admission Requirements

Admission into the PGDMLM in Marketing programme is open to candidates who possess the following:

1. matriculation requirement including Mathematics, English Language & Economics and two other Social sciences subject must be satisfied;
2. Bachelor degrees in any discipline not lower than Third Class Division from University of Ilorin and from other recognized universities; and
3. HND holders not less than Lower credits from recognized polytechnics.

F.  Duration of the Programme

1. Full-time programme shall run for a minimum duration of 12 calendar months and a maximum duration of 24 calendar months.
2. Part-time programme shall run for a minimum duration of 24 calendar months and a maximum duration 36 calendar months.

G.  Detailed Course Description

MLM 701       Fundamentals of Marketing                                                             3 Credits

Meaning and definitions of marketing. Basic marketing concepts. Marketing: evolution of markets and practices. Buyer behaviour and market segmentation. Introduction to marketing research. Introduction to international marketing. 30h (T); C

MLM 702       Statistics for Marketing                                                                      3 Credits

Elementary probability distribution: normal, binomial, Poisson and hyper geometric. Elementary Sampling Theory: student t-distribution, tests of hypotheses for small and large sample, chi-square distribution and test of goodness of fit. Linear Regression, correlation theory, and index numbers. Time series and analysis of time Series. 30h (T); C

MLM 703       Principles of Management                                                                 3 Credits

Development of management thoughts. Theories and models of management. The managerial/ organisation environments. Organisational structure and relationships. Leadership and motivation. Organisational development. The management functions and procedures: planning, organizing, directing, controlling. 30h (T); C

MLM 704    Supply Chain and Logistics Management                                           3 Credits

Introduction to supply chain and logistics management. Current supply chain strategies. Supply Chain Performance. Customer service and logistics. Supply Chain Management Capabilities. Modelling techniques in logistics and supply chain management. Analytical performance and benchmarking techniques. Current issues in supply chain performance and optimisation. Case studies. 45h (T); C

MLM 705       Principles of Accounting                                                                    3 Credits

Theory of double entry book keeping. Accounting and auditing. The basic principles and concepts of accounting: book-keeping process. Elementary theory of accounts: basic practices of financial, cost and management, basic theory of auditing, internal and external. 30h (T); C

MLM 706       Introduction to Marketing Research                                                 3 Credit

Analytical tools for marketing management problems. Channels of distribution for goods and services. Promotional campaigns. Pricing decisions. Conceptualization of marketing problem, and the consequent. Collection, analysis, interpretation and reporting of data/information to clarify marketing problems and solve them. 30h (T); E

MLM 707       Logistics Contracts and Business Law                                            3 Credits

Background law – Bailment and licences. Introduction to agents and principles. Standard conditions and international conventions. Logistics risks and insurance – liability – value added services and risk management tools. Third and fourth party logistics solutions; agents and principals. Determining contractual capacity; liability, 3PL and 4PL solutions and risk profile. The use of tailor-made contract. Standard conditions. Special agreements. Key commercial clauses in logistics contract. The tender process, negotiation techniques and contract management. Main sources and types of law and their purposes. Different types of business organization. Directors‘ duties and liabilities. Essential of contract law and its use in today‘s society. Law of agency. Various forms of discharge of contract. Contracts for services. Implied duties of an employer and employees. 45h (T); C

MLM 708       Introduction to Sales Management                                                 3 Credits

Principles of selling. Sales force management and quality of a salesperson. Evolution of sales management. Major functions of sales management. Selling skill. Selling process. Ethical issue in selling. Sales force motivation; Compensation, sales force structure. Determining sales policies and strategies. Sales forecasting. 30h (T); E

MLM 709       Principles of Microeconomics                                                            3 Credits

Economic system and organisation. Demand and supply, individual consumer behaviour utility and indifference curve approaches, Market classifications, the principles of production the firm and perfect competition, pure monopoly, monopolistic and oligopolistic competitions, pricing and employment of resources. 30h (T); C

MLM 710       Introduction to Consumer Behaviour                                             3 Credits

Issues in the study of consumer behaviour. Attitude and consumer behaviour; Consumer behaviour and communication. Determinants of consumer behaviour. Consumer‘s buying decision process. Psychology in industrial marketing. 30h (T); E

MLM 711       Research Methodology                                                                     3 Credits

Research techniques. Empirical marketing and business management problems; theoretical and managerial relevance. Research methods; marketing and business management problems. Scientific investigation in marketing and business management. 30h (T); C

MLM 712       Introduction to International Marketing                                        3 Credits

Issues in international marketing management: concept of psychic distance, international marketing policies and strategies. International marketing environment. Globalization and international marketing. E-commerce and international marketing. 30h (T); E

MLM 713       Business Mathematics in Marketing                                                 3 Credits Basic algebra. Set theory. Permutations and combination. Annuity. Cash flow; functions and functional relationship. Analysis of marginal utility. Integral calculus; partial and total derivative. 30h (T); C

MLM 714       Introduction to Strategic Marketing Management                        3 Credits

Issues in strategic marketing. Management process. Opportunity analysis and market targeting. Case analysis. Environmental decisions. 30h (T); E

MLM 715       Introduction to Marketing Management                                         3 Credits

Principles of marketing management functions. Planning analysis. Implementation and control. Designing marketing strategies environment. Total quality management. Mix elements. 30h (T); C

MLM 716   Marketing Ethics                                                                               3 Credits

Defining Marketing ethics. Fundamental concepts and practical applications of marketing ethics. Marketing ethical decision-making processes. Issues and organizational control mechanisms. Relevant theories to examine ethical questions: code of conducts and ethical guidelines, a stepwise ethical marketing decision process, ethics in relation to marketing decisions. Market research: segmentation, product, price, distribution, advertising and marketing communications and international marketing. Environmental ethics. Cross- cultural business ethics and empirical and social science approaches to business ethics. Codes of ethics and other implementation measures. 45h (T); C

MLM 798   Seminar                                                                                                 1 Credit

Recent research in the area of Marketing. Examining current marketing issues and trends. One presentation during the course, focusing on the formulation, design, execution, and results of his or her research. 45h (P); C

MLM 799   Project                                                                                                 4 Credits

Standard writing reports based on an empirical or library study of a specific subject matter or topic in core marketing or related areas topics. Research-based report of not less than 15,000 words at the end of the second semester. 180h (P); C

Graduation Requirements

The PGDMLM in Marketing programme requires a minimum of 47 credits units for graduation made up as follows:

1. thirteen core courses                                                                     38 units
   1. Three elective courses        (3 credits each)                                   09 units
2. Total                                                                                             47 units

Summary

Core Courses: MLM 701(3), MLM 702(3), MLM 703(3), MLM 704 (3), MLM 705(3), MLM 707 (3),

MLM 815 (3), MLM 709(3), MLM 711(3), MLM 713(3), MLM 715(3), MLM (798) (1), and MLM

799(4)                                                                                                 =38 Credits

Elective Courses: At least 3 of any Elective courses mounted at any Session from the following MLM 706(3), MLM 708(3), MLM 710(3), MLM 712(3), MLM 714(3)      = 9 Credits

Total Compulsory and Elective Courses                                                       = 47 Credits