Ph. D. Marketing

1. List of Academic Staff

Name	Status and Qualifications	Research Interest
Y. I. Mustapha	Reader & Acting Head of Department B.Sc. MBA. (UDUS, Sokoto); M.Sc. (Ilorin); Ph.D. (UDUS, Sokoto)	Strategic Marketing, Entrepreneurship, General Marketing and Islamic Marketing.
R. A. Gbadeyan	Professor B.Sc., MBA (ABU, Zaria); M.Sc., Ph.D. (Ilorin)	Quantitative Marketing, Entrepreneurial and Service Marketing
M. A. Aremu	Professor B.Sc., M.Sc., PGDCS., PGDE., Ph.D. (Ilorin)	Strategic Marketing, Entrepreneurial Marketing  and General Management.
K. A. Bello	Senior Lecturer B.Sc., M.Sc., Ph.D. (Ilorin)	General Marketing and Marketing Research.
Ebunlomo O.Imouokhome	Senior Lecturer B.Sc., M.Sc., Ph.D. (Ilorin)	General Marketing and Strategic Marketing.
Mulikat Abdulraheem	Senior Lecturer B.Sc.  (ABU,  Zaria);  M.Sc.,  Ph.D. (Ilorin)	General Marketing and Social Marketing.
*Sidikat L. Adeyemi	Professor B.Sc.,  MBA  (ABU,  Zaria);  Ph.D. (Ilorin)	Strategic Management and Operations Management.
* U. Gunu	Professor B.Sc. ((UDUS, Sokoto); M.Sc., Ph.D. (Ilorin)	General Management, Human Resources Management and Entrepreneurship.
* S. B. Isiaka	Professor B.Sc., MBA., MSc., Ph.D. (Ilorin)	General Management,    Human Resources Management and Entrepreneurship      and     Small Business Management.
* J. O. Adeoti	Professor B.Sc. (ABU,  Zaria); M.Sc., MBA, Ph.D. (Ilorin)	Financial Management, Operation Research and Quantitative Techniques.
* I. B. Kadiri	Professor B.Sc., M.Sc., (Ilorin), Ph.D. (ABU, Sokoto)	Quantitative Techniques, Management and Human Resources Management.

* Lecturers from other departments

B.  Introduction

The Ph.D. degree in Marketing is designed primarily to expose candidates to conduct independent research in Marketing. It is meant to train candidates to fit into any academic or research based institutions in the country or globally.

C.  Philosophy

The major philosophy of the programme is to produce individuals who have advanced theory and research-based knowledge relevant for use in industry, public service, research institutes and academia.

D.  Aim and Objectives of the Programme

Doctor of Philosophy in Marketing (Ph.D.) programme aims at developing individuals in advanced theories and research skills in marketing as well as having the capability of developing and promoting academic culture in the field of marketing. It also aims at producing candidates with high level of intellectual rigour and maturity for independent work in their chosen area of marketing.

The objectives of the programme are to:

1. train students in advanced research methods and theories for        exchange transactions and relationships;
2. develop in students advanced methods of investigation and expand their frontiers of marketing knowledge;
3.   enable students to explore and solve theoretical and practical marketing problems that have industrial, academic, national and international relevance; and
4. equip students with the requisite theoretical, quantitative and qualitative tools to enable them undertake teaching and research responsibilities in Universities and industries.

E.  Admission Requirements

1. matriculation requirement of the University including Mathematics & English Language, Economics and two other social science subject.
2. holders of M.Sc. degree in Marketing with a minimum of 60% Average Weighted Score (or B grade).
3. relevant Master Degree with a minimum CGPA of 4.00 from a recognized University approved by the Senate of University of Ilorin.
4. all candidates must have attained a satisfactory level of performance in the University‘s qualifying / admission test and interview.

F.  Duration of the programme

1. Full-time: A minimum duration of 36 calendar months and a maximum duration of 60 calendar months.
2. Part-time: A minimum duration of 48 calendar months and a maximum duration of 72 calendar months.

G.  Detailed Course Description

MKT 901        Marketing Thought and Theory 3 Credits

Evolution of marketing thought: economics, philosophy of science, psychology, sociology, statistics, and anthropology. Advanced theories and controversies: science and art in marketing, qualitative and quantitative methods in marketing research. Marketing-mix elements and relationship marketing. The service domain controversy. Strategic marketing management and scope of marketing. Reading and seminars in journals and textbooks utilizing relevant advanced marketing theories, 45h (T); C

MKT 902     Advanced Marketing Research                                                         3 Credits

Advanced Marketing Research: Definition and tools. Defining the marketing research problem. Measurement and scaling: fundamentals and comparative scaling and non- comparative scaling techniques. Qualitative and quantitative research methods. Sampling methods. Questionnaire design, reliability and validity. Online survey methods. Data preparation, and basic data analysis (chi-square/t-tests) and data presentation (graphing). Identifying relationships between continuous marketing variables (regression and correlation). Analysis of variance (ANOVA) and Analysis of covariance (ANCOVA).Market segmentation (cluster analysis). Reducing the collecting data into manageable information (factor analysis). Prepare and Present Research Reports, 45h (T); C

MKT 903        Advanced Quantitative Techniques in Marketing 3 Credits

Advanced quantitative techniques in marketing management theories and practice. Games theory. Linear programming: network analysis, dynamic programming, complex decision theories. Structural equation modelling. Advanced inventory models. Queuing models. Multivariate, advance optimization and stochastic techniques relevant in understanding and solving business management problems, 45h (T); C

MKT 904        Advanced Research Methodology 3 Credits

Advanced research designs: qualitative and quantitative methods of research, advance measurement scale, multidimensional scaling, complex sampling approaches, meta- analysis, structural equation modelling in marketing and business research, conjoint analysis, and empirical testing of grounded management theories in the Nigerian business environment, 45h (T); C

MKT 905        Contemporary Issues in Marketing 3 Credits

Issues that dominate current Marketing: meaning, concepts, implications of technology on media, the role of marketing in technological developments. Communicating and managing brands, Social and ethical environmental issues. Rise of consumerism, concepts of corporate social and environmental responsibility and sustainability. The Marketing strategy to nation‘s development. Marketing theories in the contemporary Nigerian business environment. Globalization and international marketing, 45h (T); C

MKT 906        Ph.D. Seminars in Marketing I 3 Credits

Seminar presentation; each student will be required to produce a manuscript in the usual journal format on the topic under investigation. Relevant mathematical models or techniques of analysis related to their research topics will be acceptable, 135h (P); C

MKT 907        Ph.D. Seminar in Marketing II 3 Credits

Two seminars presentations, first seminar presentation is the thesis proposal. Second seminar presentation emphasizing actual results of research work.

135h (P); C

MKT 908        Seminar in Consumer Behaviour 3 Credits

Literature and research in the area of consumer behaviour. Explore comprehensively, the rich material in extant consumer behaviour literature, critique the materials, and prepare and present scholarly papers before a scholarly audience, 135h (P); C

MKT 909        Advanced Strategic Marketing 3 Credits

Advanced strategic marketing: meaning, concepts. Market-oriented and the manner in which these corporations value for stake holders. Product, price, distribution and communication and application applied to several industries in different continents. 6-Ps of marketing – people, product, price, place (distribution), promotion, and performance with emphasis on profitability drivers, value creation, segmentation and on profitability drivers, value creation, segmentation and positioning, life cycle management, and integration of the Ps for competitive advantage, 45h (T); E

MKT 910   Marketing Models 3 Credits

Theoretical and empirical models used to analyze marketing management issues in the areas of product introduction and positioning, pricing, advertising and distribution channels. The theoretical structure of the course is derived from micro-economics of firm and consumer decision making. This is with special consideration to competitive issues, analyzed with game theory and some applications of control theory. Conjoint analysis, choice modelling and multivariate techniques, 45h (T); E

MKT 911        Seminar in Marketing Research 3 Credits

Literature and research in the area of marketing research. Explore comprehensively the rich material in extant marketing research literature, critique the materials, and prepare and present scholarly papers before a scholarly audience, 135h (P); E

MKT 999         Thesis 12 Credits

Independent empirical investigations of selected marketing issues complete a details and original research project, 540h (P); C

Graduation Requirements

The Ph.D.in Marketing programme requires a minimum of 39 credit units for graduation made up as follows:

1. Nine core courses                                                         36 units
   1. One Elective Course                                            03 units
2. Total                                                                              39 units

Summary

The Ph.D. programme requires a minimum of 39 credit units made up as follows;

Core courses: MKT 901 (3), MKT 902 (3), MKT 903 (3), MKT 904 (3), MKT 905 (3), M(3) MKT 907 (3), MKT 999 (12) = 36 credits

Elective courses: MKT 909 (3), MKT 910 (3), MKT 911 (3) = 09 credits

Total = 39 credits